Customized Beer Growlers: The Perfect Addition for Bars and Restaurants
Craft beer is becoming increasingly popular in bars and restaurants, and customized beer growlers are an ideal way to keep up with the growing demand. Customized beer growlers come in all shapes and sizes, allowing businesses to show off their branding, promote their own “house” beer, and offer customers a convenient way to take home some of their favorite brews. If you’re considering adding customized beer growlers to your lineup of craft beer offerings, here are a few tips to help make sure you get the most out of your investment.
Benefits of Adding Customized Beer Growlers to Bars and Restaurants
Customized beer growlers are a great way to further differentiate your business from the competition. From the size of the growler to its colors and design, it is easy to make sure it stands out from the crowd. Customized beer growlers also give your bar or restaurant an exclusive edge. While your competition may sell “house” brews or popular craft brews, you alone will have your own unique design and style of growlers. Additionally, customized beer growlers can help promote your business through word-of-mouth as customers show off their orders at parties, sporting events, lectures and other events.
Customized beer growlers also make great gifts for customers and employees. They can be used as promotional items or rewards for loyal customers. Furthermore, customized beer growlers can be used to create a sense of community among customers. Customers can show off their unique growlers and discuss the different flavors and styles of beer they have tried. This can help create a sense of camaraderie and loyalty among customers.
How to Select the Right Customized Beer Growler for Your Business
When selecting a customized beer growler for your business, take into account the types of beers you plan to offer, as well as the target demographic that you plan to market to. For example, if you’re primarily targeting a younger audience, then a larger sized growler may be more attractive. Also consider the look of the customized growler. Choose a sleek design with bright graphics that will stand out and be memorable to potential customers. Additionally, make sure the growler is easy to fill and handle, as well as able to keep beer at its desired temperature.
When selecting a customized beer growler, it is also important to consider the material it is made from. Stainless steel is a popular choice as it is durable and easy to clean. However, if you are looking for a more eco-friendly option, then consider a glass growler. Glass is a great option as it is recyclable and does not contain any harmful chemicals. Additionally, glass growlers are often more aesthetically pleasing and can be customized with unique designs.
Understanding the Different Types of Customized Beer Growlers
There are several different types of customized beer growlers for businesses to choose from. Stainless steel growlers can keep your beer cool for longer than other styles of customized containers. In addition, they are durable and can be customized with virtually any type of design, logo or color. Ceramic and glass growlers allow for a unique aesthetic that looks attractive and higher-end with 64- and 32-ounce sizes. Silicone growlers can be light and compact, making them perfect for activities such as camping or a picnic.
Plastic growlers are a great option for businesses looking for a more affordable option. They are lightweight and can be customized with a variety of colors and designs. They are also shatterproof, making them a great choice for outdoor events. No matter which type of growler you choose, it is important to make sure that it is properly sealed to ensure that your beer stays fresh and carbonated.
Keeping Your Customized Beer Growlers Clean and Sanitary
It is important to keep your customized beer growlers clean to ensure that they stay safe and sanitary over time. After each use, make sure to rinse out the growler thoroughly with warm water and mild soap and let it air dry before refilling it with a new beverage. If cleaning your beer growler manually is not feasible, then you can also consider investing in a sterilizer or steamer, which uses high pressure and temperature to thoroughly clean the container.
It is also important to store your beer growler in a cool, dry place away from direct sunlight. This will help to prevent the growth of bacteria and other contaminants that can affect the taste and quality of your beer. Additionally, it is important to inspect your beer growler regularly for any signs of wear and tear, and replace it if necessary.
Tips for Enhancing Your Customers' Experience with Customized Beer Growlers
In order to truly make the most out of offering customized beer growlers, it is important to think of ways to enhance your customers’ experience with them. Consider displaying helpful information such as pouring techniques, beer nutrition facts and recommended pairings near the growler station. If possible, offer a variety of snacks or food items along with your custom growler fill-up. Offering a free sample of a custom-made brew or a “special” beer of the week can also help to create an even more unique experience for customers.
You can also consider offering discounts or loyalty programs for customers who purchase multiple growlers. This will encourage customers to come back and purchase more, as well as help to build a sense of community among your customers. Additionally, providing a comfortable seating area for customers to enjoy their beer can help to create a more enjoyable atmosphere.
Cost-Effective Ways to Promote Your Customized Beer Growler Selection
When it comes to promoting your customized beer growlers, there are a few ways you can do so at minimal cost. Utilizing social media pages and websites is a great way to spread the word about your new offerings. Posting photos and videos of customers enjoying their newly purchased custom-made growlers will help generate interest in your product. Additionally, hosting special events or tapping parties can draw in local customers and help them get to know more about your beer offerings.
Ideas for Creating Unique Customized Beer Growler Designs
Creating a unique customized beer growler design that looks professional and catches the eye is important. Consider using bright colors, bold font styles, detailed illustrations or catchy phrases that applique well to your brand identity. Furthermore, discuss different design ideas with loyal customers and use their input to improve upon your existing design. Work with partners such as distributors or local brewers to create a one-of-a-kind design that captures the attention of potential customers.
Examples of Successful Businesses Utilizing Customized Beer Growlers
From small corner bars to nationally-recognized restaurants, there are numerous examples of businesses taking advantage of customized growlers for their craft beer offerings. Joe’s Bar in Chicago offers an ever-changing selection of micro or craft beers for couples, friends and family to enjoy. Joe’s Bar also sells customized stainless steel growler designs that promote popular members of its team or salute special occasions or holidays that feature distinctive cuts around the lip of the growler. Another example is Hale & True Cider Company in Philadelphia who recently started selling ½ gallon stainless steel customized beer growlers that feature its stylized logo on one side and a vibrant drawing of a tree branch on the other side.
The Future of Customized Beer Growlers in Bars and Restaurants
Customized beer growlers are projected to become even more popular over the next few years. As demand for craft beers continues to increase, look for even more businesses to begin offering their own unique designs and offering custom labeling on their growlers for special events or holidays. Customers’ engagement with their customized beer growlers will be enhanced by connecting them directly with local brewers through various promotion applications such as via QR codes etched directly into the container.