How Collaborating with Local Businesses Can Benefit the Environment and Your Business
Just Bottle offers a unique opportunity for companies to co-brand their eco-friendly, sustainable and socially responsible drinkware. By customising Just Bottle's high-quality, lightweight and insulated stainless steel water bottles, coffee tumblers, slow sip mugs, wine tumblers, and beer growlers with your company's logo, your customers will be reminded of your business every time they use it.
What exactly is Co-branding?
Co-branding, also known as co-branding or brand partnership, is a powerful marketing strategy that involves two or more companies joining forces to create a campaign that leverages their individual strengths and values. This type of collaborative effort has become increasingly popular in recent years, as companies recognize the potential benefits of co-branding, such as tapping into new markets, creating customer loyalty, increasing brand recognition and recognition, and cost savings.
Popular Co-branding examples
Co-branding has been a popular marketing strategy for many years, with some of the most successful campaigns being collaborations between fast-food chains and snack brands. One of the most well-known examples is the partnership between Taco Bell and Doritos, where the fast-food chain created a new menu item, the Doritos Locos Tacos, using the iconic Doritos brand. The campaign was a huge success, with over a billion Doritos Locos Tacos sold in the first year alone.
Another example of a successful co-branding campaign is the partnership between Spotify and Starbucks. Starbucks employees receive a free Spotify Premium subscription, which was a win-win for both companies as it helped increase employee satisfaction and also brought in new customers for Spotify.
In the fashion industry, Louis Vuitton and Supreme have partnered together to create a co-branded collection. The collaboration was highly sought after and sold out quickly, with the partnership bringing in a new target market for Louis Vuitton and increasing brand awareness for Supreme.
Co-branding has also been successful in the technology industry. For example, the partnership between Jawbone and Spotify allowed customers to control their Spotify account through the Jawbone UP app, providing a personalised styling experience.
Co-branding in the credit card industry is also popular, with several credit card companies partnering with airlines, hotels, and other businesses to provide exclusive benefits to cardholders. For example, the partnership between American Express and Delta Airlines allows cardholders to earn rewards on purchases made through Delta and also provides access to exclusive perks such as priority boarding and free checked bags.
These are just a few examples of how companies can combine resources and leverage the strengths of multiple brands to create a successful marketing campaign.
Things to know when creating a Co-branding partnership
When developing a co-branding partnership, it's important to identify the right partner whose values and brand identity align with yours. The target audience of both brands should also be similar in order to ensure that the campaign is successful. Additionally, both companies should have similar objectives and resources available in order to effectively combine them and maximise the potential of the collaboration.
In order to create a successful co-branding campaign, it's important to establish a clear co-branding strategy that considers factors such as the target market, objectives of both companies, resources available, and expected return on investment. It's also important to have a clear understanding of each company's individual brand identity and values, as well as aligning with each other's values to create a cohesive campaign.
Leveraging brand equity
Co-branding can also have a positive impact on brand equity by aligning with the partner brand's reputation and perception. This can lead to increased brand recognition and customer loyalty. For example, a cosmetics company partnering with a global brand in the healthy lifestyle space can have a positive impact on the cosmetics company's brand image.
The benefits of Co-branding with Just Bottle
Co-branding with Just Bottle allows companies to tap into new markets and consumer segments that may not have been accessible before. By aligning with Just Bottle's eco-friendly, sustainable and socially responsible values, companies can reach a wider audience and increase sales, while also creating loyalty and trust between collaborating companies. Additionally, co-branding with Just Bottle can increase brand awareness and recognition, as the customised drinkware will be seen by a larger population.
Low minimum order quantity and access to wholesale pricing
Just Bottle offers a low minimum order, making it easy for businesses of all sizes to take advantage of co-branding opportunities. We also offer access to wholesale pricing for businesses ordering 50 bottles or more, providing volume discounts and making it affordable for everyone.
Free Delivery and Custom QR Code Engraved With every co-branding order.
Just Bottle offers free delivery to a single address within the UK or Australia. Additionally, we include an optional custom QR code engraved on the bottom of every co-branded bottle, mug, growler or tumbler to make the journey from browsing to buying as easy as possible for your customers.
Co-branding with Just Bottle, business for good
When co-branding with Just Bottle, you not only promote your business but also make a positive impact on the environment. For every 50 products ordered, Just Bottle funds the collection of 5 kgs of ocean-bound plastic waste from coastline communities without a recycling program.
Our Co-branding process
The process of co-branding with Just Bottle is simple. Choose your bottle, and send us your logo, and we'll take care of the rest. We work with local printing specialists and offer a variety of options for customization to ensure you get the perfect look for your business.
In conclusion, co-branding with Just Bottle is a powerful strategy that can benefit both the environment and your business.
By aligning with Just Bottle's eco-friendly, sustainable and socially responsible values, companies can reach a wider audience, increase sales, and create a unique identity for the two companies, while also making a positive impact on the environment. Order your personalised co-brand bottles today and promote your business while staying hydrated on the go.